Story Telling
o Storytelling often works where formal methods fail: it holds attention, supports memory, and motivates.
o Storytelling is rarely taught despite its effectiveness.
o Stories evolve through telling. As a speaker I have noticed that this iterative approach improves a story until it reaches a ‘steady state’ where it is at its most effective, and further embellishment lessens its power. When I write, I iterate until the scene is ‘just right’.
o Slides can kill engagement: PowerPoint easily creates barriers, drains energy, and makes speakers script-readers rather than communicators.
o Unplugged often works better: voice, pause, drama, props, and stories create more powerful engagement than decks with 87 slides. Of course, it demands practice, rehearsal, and the management of discomfort and fear, which is why many avoid such an ‘unplugged’ approach.
o Stories transfer ideas intact: they enable understanding to travel from one consciousness to another without loss of potency.
o Storytelling is universal: whether you are a teacher, speaker, or brand manager, it is THE medium through which ideas land.
Go tell a story.