Just 184K Short-no-keypad-keyboard.

But all still working many years after it’s launch in 1984.

If Steve Jobs were still leading Apple, what secret projects would they be working on?

A true “invisible” AI assistant-not a chatbot, but ambient intelligence woven through every device so seamlessly you never think of it as AI. Jobs would have loathed the current chat-window paradigm. No prompts, no settings, it just anticipates.

Glasses, not goggles-he would never have shipped something like Vision Pro. The secret project would be lightweight glasses indistinguishable from ordinary eyewear, even if it took ten more years. “It’s ready when it’s ready.”

The health tattoo or patch-Jobs’s own illness would likely have made health his obsession. Something beyond the Watch: continuous blood chemistry, early cancer detection, a device that quietly saves lives without looking medical.

A reinvented car interior, not a car-he might have concluded (faster than Apple did) that building a whole vehicle was a distraction, and instead licensed a complete Apple cabin experience: the dashboard, the software, the seat-the parts humans actually touch.

The death of the password and the wallet, completely-identity itself as an Apple product. Passport, keys, medical records, signatures. One secure identity layer for your entire life.

Why Do We Detest

AI Slop?

Because it lacks soul.

Why Do We Still Love

a Simple Beatles Tune after ALL This Time

Because it’s 100% human soul.

Bear that in mind, each and every day.

Go Be.

Go Be a Little More.

The Tools of Excellence.

Seventy Devices, Concepts or Strategies which enable Brilliance, Easily.

Kindle. Instant. Budget. Worldwide.

The Weasel Words of Modern Productivity Theatre

Beware the words and phrases that try to disguise the non-effectiveness of an individual or team. For example, they use ‘urgent’ but you know ‘they forgot to anticipate this’; senior leadership announce that ‘there will be a re-org’, you know that means ‘they still can’t get the organisation to work together’; the head of sales announces ‘in the spirit of openness and inclusivity’, you think ‘there are twenty people too many in the project meeting’; the presenter says ‘I recognise the slide deck is a bit long’, you know that ‘they cut and paste this twenty minutes before the meeting’.

Watch out for: o ‘Quick win’ = ‘we need something, anything, desperately soon to show that we are working’. o ‘Burning platform’ = ‘We ignored this for years; now panic.’ o ‘Fast-track’ = ‘Skip thinking, hope for the best.’ o ‘Let’s take this offline’ = ‘This is awkward and I don’t want observers.’ o ‘North Star’ = ‘An extremely vague aspiration.’ o ‘Transformational’ = ‘Expensive and disruptive; outcome unclear.’ o ‘Future-proof’ = ‘Sounds reassuring but it is clearly not.’ o ‘Roadmap’ = ‘A slide with arrows.’ o ‘Thought leadership’ = ‘A LinkedIn post.’ o ‘Lean in’ = ‘Please do more work without more pay.’ o ‘Empowered teams’ = ‘You are responsible; we retain control.’ o ‘High-performing culture’ = ‘Long hours have been normalised.’ o ‘Radical transparency’ = ‘Selective disclosure.’ o ‘In the spirit of agility’ = ‘No clear plan.’ o ‘Data-driven’ = ‘ChatGPT gave us a number that supports our view.’ o ‘Rightsize’ = ‘Cut people.’

Barnes and Noble soon.

Meanwhile it’s available here.

Read it. I loved it.