The world no longer holds still long enough to be studied.

Companies are no longer static objects you analyse once and understand for a decade.

Consider banking in the UK. For a century, from 1870 to 1970, your local branch ran almost identically: the same teller windows, the same ledgers hardening into filing cabinets. Your grandfather’s banking experience in 1920 was, in every way that counted, the same as yours in 1970. Then came the ATM. Then, telephone banking with the revolutionary First Direct. Then online. Now? Revolut adds crypto trading, Monzo ships budgeting AI, and the high-street banks push out updates every quarter just to stay alive. What was identical for a hundred years now changes every hundred days.

By the time you’ve understood the company, it’s a different company. The skill can’t be ‘learn the fixed answer,’ because there is no fixed answer. The skill has to be continuous perceptive judgment. Now that really is a skill.

How I Use AI, 2 of Many

While I am writing one of my Companion Series, it has a working title (eg Boost your Productivity). As I write this can change as I realise I can create a better focus or suggestion for the potential future reader/purchaser.

When I am very close to publication and finalising the cover, I ask Claude what it thinks of the title; often it has a very good suggestion especially for the sub-title.

We are never just ourselves.

We are ourselves plus the world we move through. A human being is not a sealed unit but a creature in constant exchange with its surroundings: light and dark, warmth and cold, soil underfoot, water, the company of others. Take the natural half of that exchange away and something in us quietly begins to fade.

We are us, plus environment. Remove the environment and we lose part of what keeps us well.

The evidence is all around us, and most of it we already feel in the body before we can name it.

The pandemic, when it shut us indoors for weeks on end, taught a whole generation a lesson their ancestors never needed to be told: that we are not built for ceilings and screens, and that twenty minutes under an open sky can do more for the spirit than an afternoon of rest on the sofa. Watch a small child near a puddle and you see the original setting restored: the delight in mud, in splashing, in rain on the skin, all of it there long before we teach them to stay clean and stay in. A single day in wild country, by the sea or under trees, can loosen something that a fortnight of comfort only tightened. Even the hospital ward bears it out: patients given a window onto trees, one well-known study found, healed faster and asked for less pain relief than those left facing a brick wall.

And we all know the homelier version of the same truth, the flat, grey mood that lifts only once we have moved, sweated, and used the body for the thing it was made to do.

A Job Title Is Just a Job Title

Your job title is a label for organisational purposes.

It is not your identity, your worth, or an expression of your limits.

I have seen people refuse opportunities because ‘that’s not my job’ or avoid learning something because ‘I’m not technical’, or ‘I’m not creative.’ The title becomes a cage.

‘I’m just an admin assistant’-that makes you ideally suited to identify a process improvement as you experience the problems daily. ‘I’m a junior’-so you are likely to have the freshest of ideas.

Your job title describes your current role, not your limits. See a problem you can solve? Solve it. Want to learn? Learn.

Don’t let a title hold you back or stop you from asking for help.

How I Use AI, 1 of many.

I use Claude and I have a new regular use. When I have ‘finished’ a piece of writing I drop it into Claude and ask for feedback. I deliver to Claude what I believe is ‘perfect’ from spelling to readability to logical flow. I ask for the feedback to be batched into spelling, grammar, logic of flow etc.

I find the results very, very helpful indeed.