Shorten the Distance

In a world of digital transactions such as e-mail, PPT decks and AI generated reports if you can be real and get close/r, the impact is huge. If you can take the stairs and talk to the person; if your can dispense with the deck and look them in the eyes; if you can craft the report yourself with your personal quirks, the impact might be 100-fold. Quick isn’t necessarily best. Perfect can be dull.

Get real; be human; get close/r.