Selling

It’s fun reading an ‘old’ sales technique guide from the 70s or 80s; all about appropriate clothes and route planning and ‘the top ten closes’. It’s mostly gone now, of course, that world. Unless you are selling a fleet of planes or oil rigs there’s simply not enough margin to take the client out to lunch.

So it’s the digital connect. But there are some eternal truths which do not change in the world of the Intelligent Robot. The client needs to understand the value of your product: what will it do for them? If you have a competitor (and few do not) they will need to understand why you? And finally they will need to feel the price is fair.

That’s where skills in sales are still needed. Why you? Why that price? And why now?

Go sell.